Sports Radio gets TV rights for CARIFTA
Guardian Sports Editor
Published: Apr 05, 2012
A historic undertaking in broadcast journalism in this country is well underway, as a private entity in partnership with another is set to bring live coverage of a regional sporting event overseas.
Sports Radio 103 (ZSR 103.5 FM), in conjunction with JCN Channel 14, is set to bring The Bahamas live coverage of the 2012 CARIFTA Games in Hamilton, Bermuda. The action gets underway on Saturday at the National Sports Centre in Hamilton, and concludes on Easter Monday. Also coming on board as a major sponsor of the joint venture is the Progressive Liberal Party (PLP).
Sports Director at Sports Radio 103 Marcellus Hall said that it’s a privilege to be a part of the historic agreement. He along with radio personality Adrian Francis will bring the action to Bahamians via radio and television direct from Bermuda.
“I think that it’s a wonderful undertaking, purchasing the broadcast rights for both television and radio, ensuring that Bahamians will not miss a minute of our athletes’ participation in the games,” said Hall during a press conference on Tuesday at Sports Radio’s Dewgard Plaza, Palmdale offices. “Several individuals and organizations have now stepped up to the plate, and we will be on the grounds in Bermuda, Adrian and myself, and will be able to bring the Bahamian public up to speed.”
The Progressive Liberal Party (PLP) has come on board as a major sponsor, and PLP Leader Perry Christie said that it gives the party great pleasure to be a part of the initiative, giving Bahamians a chance to enjoy the CARIFTA Games on television and radio.
“We speak passionately of believing in Bahamians. What better way to demonstrate our sincere belief in our youth and athletes than to ensure that all Bahamians over the length and breadth of this country can celebrate with them (The Bahamas’ CARIFTA team) their victories, triumphs, achievements, wins and challenges,” said Christie. “All of us cannot be there in Hamilton, Bermuda with them, but we want our athletes to leave here knowing that we will be watching. We will be running those races and jumping in those field events right alongside them from our living rooms and from in our cars.
“I am advised that our 2012 Bahamas CARIFTA team gives us many reasons to believe that we will achieve our highest medal count at the game in years. It therefore gives me great pleasure to ensure that my organization, the Progressive Liberal Party, is able to secure live media coverage of the games, so that Bahamians all over this archipelago are able to spend this blessed holiday weekend with their families, in their homes and cars, enjoying every moment of the 2012 CARIFTA Games from Hamilton, Bermuda. Fellow Bahamians, it gives me immense pleasure to wish you and yours a happy Easter weekend, and a chance to enjoy CARIFTA on television and radio.”
As a former athlete, Christie said that he will continue to embrace opportunities to give back to the youth of the country and sports, and the 2012 CARIFTA Games provides a perfect venue to do just that.
“We have to find a way to be able to make our country more united when it comes to getting the best from our country,” he said. “Right now, throughout the chain of islands, we have athletes with tremendous potential yet to be discovered. We have to find a way to integrate a recruiting system for schools in such a way that we will be able to give these athletes opportunities to be the best that they can be. When you look at one of the smallest countries in this region, Grenada, they have produced the best 400m runner in the world. It tells you what can happen. We must look at our athletes now, and be able to encourage them. That is why I am here this morning and why I am so grateful for the opportunity to continue to give something back to a field that really made me what I am.”
A 70-member CARIFTA team leaves for Hamilton, Bermuda, this evening on a Miami Air International chartered flight.