|Local online booking agency takes off|
Guardian Business Reporter
Published: Aug 03, 2012
Traveling throughout The Bahamas just got easier with a click of the mouse.
Seven hundred islands, one click is the motto of the newly launched travel site called BahamaGo.com
“Given the distinct and unique make up of The Bahamas, my partner Scott and I thought it would be a great idea to start a travel site that would focus on the local carriers that would never be featured on bigger sites like Expedia,” according to Adlai Kerr, the site’s co-founder.
In this week’s edition of ‘Da Plunge’, Kerr said business has been good so far, despite only starting nearly seven months ago.
Already, Kerr has partnered with several local airline carriers such as Sky Bahamas, Western Air and Southern Air.
Traditionally, if there is an interest in flying to the Out Islands, you would turn up at the airport and purchase your ticket on the spot or go to a travel agency and pay a hefty service charge.
“Nowadays in this economy, there is no need for that. We partnered with many of the airlines. We put them on a platform, we make it very easy and we don’t charge a service charge,” he explained.
“It’s a win-win for everybody. Right now, we have airlines and making that move into hotels next month. We have five airlines and we are talking to another two. Ideally, we want to have all of the small players. Any routes that exist, you want to be able to find it.”
Kerr estimated that his company records an average of five bookings daily and there have been 120 flights.
“It’s simple, we get a net rate or commission from the airlines. We run a very lean operation. We want to build a great product. We build a platform that doesn’t require too much manpower,” he said.
“We cut out all of the overhead by doing it this way and the customers are able to benefit from the savings. We want to be able to offer the flights at the same price as the airlines, so we can be profitable through the commission that they give us.”
Kerr further shared with Guardian Business that Freeport and Marsh Harbour have been the two most popular destinations in terms of bookings. Based on a recent poll conducted by the company, Abaco and Exuma are the two most popular island destinations.
“We are looking to add on a few more airlines and then dive into the hotel spaces. We are also speaking with ferry companies. Essentially, we are looking to be the booking agent of choice when it comes to local travel.”