New Year’s Day ‘sold out’
Guardian Business Reporter
Published: Dec 28, 2012
Two major hotels in Nassau are reporting excellent occupancy numbers for the upcoming New Year’s Day holiday.
Despite weather concerns coming from the Northeastern United States, executives at Atlantis resort and Sandals Royal Bahamian said both properties are running at 100 percent occupancy for the holiday.
Ed Fields, senior vice president of public affairs and retail services at Kerzner International (Bahamas), told Guardian Business that traditionally New Year’s Day is a “sold out” for the Paradise Island property.
“For us, post-Christmas Day is always full. The bottom line is that between December 26 and January 1 is traditionally a full, sold out period and New Year’s is a time when people like to travel. Everything is going well,” he said.
The Sandals Royal Bahamian Resort on Cable Beach is also running “full” for the New Year’s Day holiday. According to the hotel’s General Manager Patrick Drake, the numbers represent a “stronger showing than we’ve had in the last three years”. He credits the numbers to strong marketing and promotion of the resort’s Bahamian properties.
“We’ve been doing a lot of target marketing for our Bahamian properties because traditionally people think of The Bahamas as being a bit cold during winter, so we normally don’t get a strong occupancy. I think our strong marketing and promotions have really helped us in the long run. This is a stronger showing than we’ve had in the last three years, so we are looking until around January 2,” Drake explained.
Drake also pointed out that the Sandals Emerald Bay resort on Exuma is “mirroring what’s happening with our Nassau property”, as it boasts occupancy numbers in the 80s for New Year’s.
While New Year’s Day is proving to be strong showing for both resorts, post-New Year’s Day is not shaping up to be the case.
“We will see the traditional slowing down in the first couple of weeks in January but then that picks up sometime in February,” according to Fields.
Drake noted: “Occupancy for us on Christmas was in the 60s. January and February are looking very soft. We have been seeing that same sort of trend across Nassau-based hotels.
“I’m sure with what is happening up north, it will be interesting how next week goes and if the phones will start ringing. Right now, over the next five to six weeks, it’s looking very soft,” said Drake.