Complex Apparel produces unique, affordable clothing
Guardian Business Reporter
Published: May 10, 2013
Two young Bahamian men made the decision to wear their hearts on their sleeve when they launched a T-shirt line ten years ago. However, unlike its name would suggest, the founders of Complex Apparel LLC look to simply provide their customers with a unique style of clothing that’s affordable.
David Wallace Jr., the brand’s co-founder, revealed in this week’s edition of Da Plunge that a conscious effort was made to create designs that would get people to buy “not just because it’s Bahamian but because you like it first and then you can relate to it because it’s Bahamian”.
“We went through the process of finding the right garment, printer and tag sourcing. When you purchase it, it’s something that you are going to want to wear on a daily basis and not something that you are going to wear on independence and then use it to wash the car after you are done. We’re trying to produce a line that people can like, appreciate and relate to,” he explained.
Wallace, and his partner Davis Castro, started the line in 2003 when they were both in college, selling custom hand-painted T-shirts at $60 each just to make some extra cash. But then since, Complex Apparel has expanded to include other brands such as Dungeon Forward and Two Hundred Forty Two.
“The business started to grow from there. As time progressed, we moved away from the painted shirts and started to brand the company in a way that we could produce on a massive scale so we took a stab at graphically printing some T-shirts,” he revealed.
My business partner started another line called Dungeon Forward, which is an eclectic brand that focuses on music and pop culture. I came up with a brand called Two Hundred Forty Two which is specifically designed with elements indigenous to The Bahamas.'
Wallace has announced plans to launch an online store next month, just in time for the country’s 40th independence celebrations. At that time, 15 new designs will be unveiled.
To date, more than $30,000 has been injected in perfecting the business, which produces approximately 3,000 shirts annually. However, Wallace believes the best is yet to come.
“We are catering to young professionals that can appreciate more of an eclectic feel and a shirt that they would want to wear long after independence. As long as you produce it good enough, people will plan on buying more. We plan on doing pants, jeans as well as sneakers,” he pointed out.
“With the line we are about to launch this season, there will be polo T-shirts and female tank tops. There is going to be a wide variety of tops. The plan is to eventually progress into bottoms and hoodies. Eventually, we would like to mass produce our clothing and ship it overseas.”
The dynamic duo is also in the process of getting the brands sold in local stores.
|Last Updated on Thursday, 16 May 2013 13:21|
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