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Response to Sunshine Deli has been excellent

  • Sunshine Deli.

Guardian Business Reporter

Published: May 24, 2013

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It is said that breakfast is the most important meal of the day, but David Williams believes that once you step into Sunshine Deli, all meals are bound to brighten up your day.

Just in its third day of business, Williams revealed in this week’s edition of Da Plunge the response to the downtown eatery has been excellent, attracting a high-level of walk-in traffic.

“It is surrounded by a number of government offices so it attracts a high-level of traffic because it’s in a central location,” said Williams, the deli’s president.

Sunshine Deli offers a variety of food items including stew fish, boiled fish, potato bread, banana bread, corn bread, chicken souse, turkey souse, hot and cold sandwiches, salads, grits and egg, grits and tuna, grits and corn beef and grits and sausage.

In addition to its daily menu changes and top-notch service, Sunshine Deli offers its customers amenities such as Cable TV and free Internet access, features Williams said makes his eatery stand out from the competition.

“We have reasonable prices for the budget conscious person and great service.  We are keeping in mind that people may not have lots of money to spend on their meals,” said Williams.

The Charlotte Street eatery currently has five employees and is showing great promise, but the $30,000 investment into the deli has not come without its fair set of challenges.  In fact, those challenges even pushed the opening of the deli back by a few weeks.

“We had our share of challenges, which included accessing the exemption that we were entitled to under the Hotel Encouragement Act.  It took approximately three weeks and in the meantime we still had rent to pay and five people looking forward to employment.  Originally, we were scheduled to open on April 29, but we didn’t officially open up until Wednesday,” he noted.

“After my wife was without a job for about a year and searching for awhile, sending out applications all over the place and there was no response, while I was walking downtown one day, I noticed that the former Nelly’s Deli located on Charlotte Street was vacant.  I inquired as to why they were closed.  I decided to see whether or not the space was available to rent and it was.  I then went home and spoke with my wife.  It was an idea that she liked and we decided that to start our own business. We went into the bank and borrowed the money. That’s how we got Sunshine Deli started.”

In the next three to five years, Williams is looking to have at least two other Sunshine Deli locations.

Last Updated on Tuesday, 28 May 2013 17:59

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