It’s summer — all ties off!
Published: Jun 15, 2013
It was a new and unique collection of men’s casual wear, selected from the latest European and North American designer collections by fashionista and business owner Elizabeth Covington, that debuted at the recent his fashion Summer “Ties-Off” party. his fashion showcased the looks at a lively party at their Old Fort Bay Town Centre location.
The latest collections from Polo/Ralph Lauren, Faconnable, Tommy Hilfiger, Calvin Klein, Robert Graham, Kenneth Cole and Nautica are featured in the boutique.
“With this collection in particular, I’ve noticed an increased response from men who are learning that casual dressing isn’t, and needn’t be, only jeans or shorts and tennis,” said Covington. “This season, the colors, styles and many clothing options we have available, have really struck a chord with those who like to look sharp, and also with men who come in wanting to know how to look smarter in casual clothes. They are enjoying the fact that everything is here in one place. They can get entirely accessorized, mixed and matched outfits that are pret-a-porter [ready to wear].”
“Who knew I could wear pink,” said personal trainer turned model for the evening Larry, looking very modern and manly and highlighting the versatile solid, bright and pastel color combinations of the his fashion collection.
Etienne Christen, a buyer for the boutique said his fashion scores on many points. “We cater to a premium and diverse audience, a shopper, who travels and is exposed to other cultures and who is, for the most part, sensitive to his ‘look.’ While men’s wear shops in The Bahamas offer a variety of clothes and accessories, we are finding that fashionable shoppers are identifying or even finding themselves and their personal style here with the cutting edge outfits at his fashion. We’re really aiming to push Bahamian fashion to the next level,” said Christen.
He said the business was started because shoppers expressed that they were having trouble finding fashions that were modern and truly spoke to them.
“Men admit to having trouble finding a complete outfit that reflects who they are whilst portraying a modern and connected man, but with a classic and timeless sense of style. The brands we feature exemplify that. Bahamians are tired of the same ole. We are also gaining traction with a younger generation as more men are looking to break away from the tired baggy jeans and T-shirt look.”
Revved-up car engines from Omega Motors (Bahamas) and dance music got everyone’s attention as a top-down Mini Cooper convertible and a BMW coupe cruised past, filled with handsome men dressed in clothes from his fashion. Leaving behind the cars, and looking as if they had stepped out of a magazine, the models staged a new kind of fashion display, socializing and posing for photographs from an adoring audience.
During the party, guests browsed the store, snapping up Father’s Day gifts and mingled on the patio to music from DJ Frank while sipping on his fashion signature pomegranate martinis and indulging in small bites from popular nearby eatery, Chives. Game prizes were won from the store’s next-door neighbors, Dermalogica and Bahamas Design Centre West.
Christen said anyone making a purchase through Father’s Day on Sunday, June 16 would be entered to win one of two prizes, a case of luxurious 24 President Graycliff cigars or a weekend at Compass Point for two.
The evening ended with a rush-out by a 20-strong Valley Boys contingent in full costumed glory. It was a fitting rush of excitement to end an evening of glamor, fashion and flair.