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How men and women use the WWW differently

CHARLOTTE GIBSON
Charlotte@PureSaltDesign.com

Published: Jun 19, 2013

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It’s no surprise that men and women are different. We’ve known that all along, right? But did you know that our differences go beyond how we think? There is a long list of things we do differently and studies are showing that we even use the Internet differently! The book ‘Men Are from Mars and Women Are from Venus’ proposes that, because of our needs, we go about our lives doing specific things to fulfill them. It’s the same for the Internet. When men and women surf the Internet, they are doing it in a way that is natural to them— in a way that makes them feel good.

While there isn’t a difference between the amount of Internet usage of men and women, they are certainly using it differently. The Internet currently has over 1 billion pages and over 65,000 groups. Your search for customers and their likelihood of finding you is like trying to find a needle in a haystack. Finding each other depends on creating your own homing beacon using the facts about web life:

Women:

• Visit sites that relate to them and their needs;

• Develop relationships with businesses that are authentic and make them feel good;

• Are loyal when their goals are accomplished;

• Take longer to make their first purchase.

Men:

• Are more likely to just get the information they need;

• Aren’t particular about the source;

• Will use whatever grabs their attention first;

• Are easily distracted by different sales offers.

So although men and women use the Internet differently, there is a common search for information about people, places or businesses. The e-commerce folks have figured out how to capture the attention of both men and women to grow business. Using this information wisely can make the difference between being in the red, breaking even or turning a profit. Mercedes-Benz knows how to target men and women with their sleek yet practical designs, and Coca-Cola does it with Zero and other flavors. Entrepreneurs could do this too. But to some, navigating the Internet might be like taming a wild Abaco horse. Want to talk to a professional about creating your internet presence? Contact us at Pure Salt Design.

 

• Charlotte Gibson holds a Master’s degree in product design and has worked in England with international brands. She can be contacted at Charlotte@PureSaltDesign.com or www.PureSaltDesign.com.

 
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