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Signs, signs and more signs


Published: Jul 18, 2013

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One of the best marketing tools to help sell your home is a “for sale” sign in the front of your property, as folks driving around will see the sign and it just might pique their interest – especially if they are house hunting.

One or two signs are fine, but when you have more than that, you could appear desperate and a potential buyer may wonder what is going on and conclude that a bargain is to be had.

For this reason, it might be wise to appoint an exclusive agent to sell your home or lot and greatly reduce the number of signs on your lawn.

Real estate signs are, of course, just the tip of the iceberg. Have you ever noticed how our country is inundated with signs of all sizes on the roads and nailed to trees, advertising anything from guitar lessons to an offer for plumbing services? The signs are popping up everywhere, which I am sure must distract drivers from focusing on safe driving as opposed to trying to select a service from one of those signs.

Honestly, I appreciate the need for businesses to advertise, but sometimes the amount of signs becomes ridiculous. Or there are those fast food eateries or service stations with neon lights that could prove to be a blight on our landscape.

I’m sure some of you may recall the public outcry that followed when the now-closed Robin Hood erected that gigantic advertising billboard. The glow could be seen from miles and residents were not happy, but that was not the only one.

The relevant authorities should consider removing some of these signs as they must be against the law.

One time I made the mistake of putting one of my signs on public land. Well, that sign was removed and taken to the office of the director of town planning, which is where I collected it from with the warning to refrain from doing so in the future.

Then again, when we let these infractions continue unchallenged, we end up with a bigger mess on our hands. Two of the biggest offenders of these signs are the carnival and curry festivals which have signs posted everywhere!

Of course every election year the poor trees are attacked, roundabouts are plastered with candidate’s messages and this is what the public has to endure. In addition, it seems those signs are never physically taken down, unless by the elements – and then they become a litter problem.

What's the point of having laws on our books, if no one pays attention and worse, no one is prosecuted: it’s as if we’re in the wild, wild west where anything goes.

We boast of selling, sun, sand and sea, and for those in the real estate market, we focus on making a sale, which may be a bit difficult if people focus more on the signs that dot the landscape than on the beauty of our islands. We are not Las Vegas, that has mega billboards galore, but if we don’t clamp down, we will lose our charm.

I urge the civil servants whose responsibility this comes under to remove these eyesores as they are unsightly and certainly distract from the beauty of our island. Do your job and let the chips or signs fall where they may!

• William Wong is president of Wong and Associates Realty. He was also a two-term president of The Bahamas Chamber of Commerce and The Bahamas Real Estate Association. Questions or comments can be emailed to William@wongsrealty.com.

Last Updated on Thursday, 18 July 2013 15:21

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