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Turning lemons into dollars

Drinks company opens third location in a year
  • The Lemonade Stand is looking to eventually establish locations outside of The Bahamas.

Guardian Business Reporter

Published: Aug 30, 2013

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For when life gives you lemons, The Lemonade Stand is filled with mouth-watering flavors that leave its customers begging for a refill.

In this week’s edition of Da Plunge, Jared Whyms, the company’s CEO, revealed that the only complaints that his customers have is that “there isn’t enough in the cup”.

He started the company nearly a year ago, on September 1, when life threw some lemons his way.

“The idea was birthed out of frustration from a job that I was on. I always made lemonade for family and friends. Then one day, I had an epiphany that this is good enough to sell,” said Whyms.

“We took a leap of faith and did our first event, which was the International Food Festival and it went uphill from there.”

“After various trial and errors in the kitchen, we came up with some of our most popular flavors.”

Strawberry, ginger, tropical mix, cherry berry, the blue nana, strawberry banana kiwi, apple kiwi, cucumber kiwi, mango and apple lemonade are just some of the unique flavors available at The Lemonade Stand in either 16 oz. or 32 oz. cups.

Whyms noted that the most popular flavor for them has been the watermelon berry, a combination of watermelon and strawberries.

For the company’s loyal customers or “lemonites” as they are affectionately called, Whyms said The Lemonade Stands offers “special keeper” cups that allows them to refill their cups at a reduced price.

To date, The Lemonade Stand has four employees and three locations: Carmichael Road, Mackey Street, and its newest Lemonade Stand Café on Montrose Ave.

“We do not bottle our products; we decided to take an all-natural, fresh approach. Our limes and lemons are freshly squeezed in the morning. All of our drinks are fruit infused. We also sell homemade popsicles,” Whyms said.

While business has been progressing well for the past year, Whyms admitted that the company has been challenged in finding the best location and reliable staff. But, he continues to look for ways to expand the business in the future.

In fact, he is looking to establish locations outside of The Bahamas including the Caribbean and the United States.

“In the next three to five years, you will definitely see more locations popping up. We are looking to franchise this and even branch out into the Caribbean and internationally as well,” according to Whyms.

“We will always be adding products to our inventory. Soon, we will be offering bush tea lemonade. As we grow, we are going to add items to our menu.”

“We have some things in principle, but we are trying to get everything running smoothly in The Bahamas first before we start branching into other countries.”

The Lemonade Stand is open daily from 11:00 a.m. to 5:30 p.m.



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