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Sands beer logo working for Lleyton Hewitt

  • Australian Lleyton Hewitt is sporting the Sands beer logo on the sleeve on his right arm during his matches at the U.S. Open. Hewitt is currently into the fourth round.


Published: Sep 03, 2013

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In what sports fans described as a blockbuster game played in the world famous Arthur Ash Stadium, at the U.S. Open, former world number one and Bahamian resident Lleyton Hewitt beat the sixth seeded player and former singles champion Juan Martin del Potro, of Argentina.

What makes this win more exciting for Bahamians is the Sands beer logo Hewitt is sporting on his right arm and the bright Bahamian colors on his shirt.

“Hewitt has been promoting us since the Australian Open in 2012,” said James ‘Jimmy’ Sands, chief executive officer (CEO) of Bahamian Brewery & Beverage Company. “This year at Wimbledon, he started sporting our logo on his shirts and now, he’s doing it at the U.S. Open. This win is both fantastic for him and has our logo showing up on the world wide press feeds and network television stations everywhere!”

Hewitt, who is currently ranked in the top 100 in the Association of Tennis Professionals (ATP) Rankings, got knocked out early at the Wimbledon Tennis Championships, but found himself playing at the top off his game on Friday night during the second round of play of the U.S. Open. He won his third round match as well, and will play the 21st seeded Mikhail Youzhny, of Russia, in the round of 16.

"This is why I still play – to have moments like this," said Hewitt in an on-court interview.

In his second round match, del Potro was up two sets to one against Hewitt. In the fourth set, del Potro was in a commanding position, having a chance to put the match away. Hewitt seemed determined though, and worked his way back into the set forcing del Potro to earn every point. The spirited 32-year-old refused to be counted out, surging to a 6-0 lead in the tiebreak. He broke del Potro three times in the final set, and engineered a stirring comeback to win, 6-4, 5-7, 3-6, 7-6(2) and 6-1, in four hours and three minutes.

"I was obviously trying to regroup but the conditions were tough out here," said Hewitt. "He was struggling with it for a set and a half, and then he started to find his range a bit more and I was sort of playing a bit more defensive. I had to try and turn the tables. I felt physically that I was starting to get a little more on top of things through the fourth set. He played a great game to break me when I served for the fourth set as well. I played one of the best tiebreaks of my life." stated Hewitt.

Hewitt went on to win his third round match, 6-3, 7-6(5), 3-6 and 6-1, over Russian Evgeny Donskoy, and now will play another Russian in the round of 16.

As for del Potro, both he and Hewitt won the U.S. Open title at the age of 20. Potro defeated Roger Federer in 2009 and Australian Hewitt won his title by beating Pete Sampras in 2001.

“I hope everyone tunes in to watch Hewitt on court,” said Sands. “It’s wonderful to see Lleyton excel; he’s a hard-working young man pushing himself in a very competitive sport. We are honored to have his support of our product, and I will be there with some cold Sands to congratulate him on his return.”

 

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