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Brewery tour attracting cruise visitors

Tourists see beer production process
  • The brewery tour is a new addition to the company’s offerings. BAREFOOT MARKETING


Published: Oct 01, 2013

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A newly launched brewery tour by the manufacturer of Sands beer is attracting tourists in search of a new Bahamas experience to the company’s Grand Bahama production facility.

Visitors from Carnival Cruise Lines and various hotels on the island are flocking to Bahamian Brewery and Beverage Company for fun brewery tours, giving a much-needed boost to tourism activities in Grand Bahama.

The brewery tours, which are guided by Ashford ‘Ash’ Bain, provide an alternative to the more common excursions, which may include sea, sun and sand.

Those on the tour get the opportunity to see how Sands beer products are made, tour the bottling process, and see how the beer is fermented, stored and cooled.

“Since our inception, we have known a brewery tour would be a great addition here,” said James ‘Jimmy’ Sands, CEO of Bahamian Brewery and Beverage Co.

“We have already seen the difference that the tour makes, as people all over the world are becoming aware of Sands beer, and asking us to make it available where they live.”

On a slow day, the brewery tour sees about 20 visitors, and on busy day up to 70, providing a “truly Bahamian experience”, according to the brewery.

The final and most popular part of the tour is a beer tasting where customers get a chance to sip a Sands and try any of the other beers made by Bahamian Brewery and Beverage Co.

Sharmonique Taylor Burrow, a resident of Virginia who recently visited, commented on the brewery’s Facebook page, “I had a wonderful time touring the brewery with our tour guide Ash. He was a blast, and we had such a good time. Thanks for the memories.”

Ash said: “I try to go above and beyond to show customers a good time, and provide them with excellent service, so that they would tell others how great the brewery tour is and encourage everyone they know to drink Sands beer.

“Every time I give a tour I try to prove that it’s truly better in The Bahamas.”

Brewery tours are offered Monday through Friday, 9 a.m. to 4 p.m. and are open to the public.


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