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Challenge goes out for more information on IAAF World Relays

Sports Scope
FRED STURRUP

Published: Oct 15, 2013

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The recent official close-up study of the Cuban Sports System, afforded to a Bahamian delegation by our sister Caribbean island, demonstrated clearly the tactic utilized, that has galvanized for generations, the entire nation.

The Cubans are big on communication. In earlier conversations with His Excellency Ambassador Ernesto Soberon Guzman, he emphasized the importance of ensuring always that the public is aware of what’s happening in the country. Despite what the perception might be, mass communication is the modus operandi in Cuba. In this regard, all of their sporting programs are widely explained and virtually everybody involved in the various programs are able to articulate the details.

There is that great awareness in the general public also, because the communication is expansive, covering the entire country. Here in The Bahamas, there is a need to heavily subscribe to that philosophy. I return today to the subject of the International Association of Athletic Federations (IAAF) 2014 World Relays, to be hosted here May 24-25. The big announcement was made several weeks ago, with local dignitaries, sporting officials and representatives from the IAAF present.

Prime Minister Perry Christie put the figure of $3.5 million to the people as the cost they will be responsible for covering. Yes, the bill falls to the Bahamian people. As such, the committee that has been selected to manage the historic event is obliged to be very informative to the public.

Thus far, there are a lot of questions, regarding just how the relays will be coordinated to a successful culmination, from the local side. The Bahamian public can be assured that the IAAF will make certain that all of the rules and regulations, the appropriate conditions, are in place for the “competition” on the track. How will our group take care of the rest?

Local organizers often stumble out of the gate when it comes to the marketing and public relations of events, seemingly hoping that all will turn out right. The people of The Bahamas deserve to have a very good understanding about an event that they are spending so much money on. Will it be satisfactory, as far as the government and the organizing committee are concerned, if we just break even? Will it be termed okay, even if we lose money on this national investment? Do we expect to make a profit? What are the projections?

You see, these questions are the business of the Bahamian people. We are paying the bill and accordingly should know everything about the investment. A total projection should be advanced to the Bahamian people. Presently, the government of The Bahamas is being criticized heavily because of a total communication breakdown regarding the funding for the gambling referendum. Figures of $1 million plus and $5 million have been thrown out there by the government.

Which is it? Will the $3.5 million announced end up ballooning to three times that amount? The suggestion here is that with the IAAF World Relays, the government and the organizing committee be more forthright, on an ongoing basis. Indeed the Bahamian people are deserving of much more information about the IAAF World Relays.


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